Three guiding principles for 2023 and beyond

Responding to consumers’ rapidly evolving expectations can seem like a moving target. Amazon continues to develop its shipping and returns strategy because their customers demand it. Meanwhile, Netflix is losing ground to streaming platforms that are responding more effectively to the viewing public’s content preferences. And let’s not forget Uber. They started by delivering people. Then they began delivering food. More recently, they have expanded to delivering almost anything—their ads will remind you—that isn’t even edible.